Marketing & Sales in IT Course for Veterans in Lviv

Marketing Manager in IT is a specialist responsible for promoting IT products and services in the market. Their tasks include analyzing the target audience, developing marketing strategies, building a brand, and increasing product demand.

Sales Manager in IT is a professional who sells IT products and services. Their primary goal is to find clients, build long-term relationships, and effectively close deals that ensure the company’s profit.

Marketing and sales work best together. Marketing teams generate potential clients (MQL – Marketing Qualified Leads) for further work by the sales department. In turn, the sales department provides feedback to marketing on the actual needs of clients, helping to create more accurate and effective campaigns.

Comparison of salaries depending on the specialist’s level (as of January 2025).

Source: JOBS.DOU

Source: JOBS.DOU

Figures are approximate and may vary depending on the region, company, and specialist’s skills.

1. Training based on real experience: you will learn from the mistakes and successes of people who have already achieved results. Face real challenges that companies encounter and discover how to solve them effectively.
2. Partnership with industry leaders: you will intern at leading IT companies. The best students are offered employment opportunities.
3. Experience from real IT professionals: our instructors are professionals who started their careers in IT and continue to work in the industry.
4. Free education: gain quality knowledge at no cost.
5. English language: improve your English skills and master professional IT terminology.
6. Flexible schedule: evening classes allow you to easily combine learning with work or other commitments.

• Location and Schedule: the Marketing & Sales training takes place in Lviv, at the Academy’s Training Center on 3 Petrushevycha Square. Class time: twice a week, from 5:30 PM to 8:00 PM.
• Teamwork and Communication: in our Discord channel, you can work on team projects, share ideas, and get advice from mentors.
• Expert Intensives: every 2-3 months, we host bootcamps with leading IT industry professionals. Here you can master relevant skills, gain valuable experience, and network with industry experts.
• Access to Materials: after each session, instructors will share materials on the topic in Google Classroom. You will have access to them even after the course is over.
• Regular Feedback: we support you throughout the training process to help correct mistakes in practical tasks and answer your questions.

IT companies are looking not only for those who create and maintain products but also for those who know how to promote and sell them.

Our training will help you master key marketing and sales skills in this field, covering the following modules:

• Basics of Marketing and Sales in IT – understand the market specifics and learn how to build effective strategies.
• Types of IT Products and Customer Profiles – learn to analyze products and identify the needs of different audiences.
• Customer Cycle Management (CRM) – master working with CRM systems to improve client interaction.
• Lead Generation and Management – discover how to attract potential clients and turn them into buyers.
• Techniques for Effective IT Product Sales – develop skills to close deals faster and more successfully.
• Marketing Tools and Promotion Channels – learn the basics of SEO, contextual advertising, email marketing, and social media.
• Working with Analytics and Metrics – learn to measure campaign effectiveness and make informed decisions.
• Negotiation and Handling Objections – hone your persuasion skills and learn to overcome client doubts.
• Creating Effective Presentations and Commercial Proposals – design presentations that sell.
• English Language – improve your language skills for successful global market work (from A2 to B1).
• Soft Skills – develop communication, time management, and teamwork skills.

You will work on exciting projects from partner companies.

You will learn to analyze the market and competitors to identify unique opportunities for business. Develop effective strategies to increase the value of services and attract more clients.

We will teach you how to turn ideas into successful marketing and sales campaigns!

1. A certificate worth 30 ECTS credits
2. Access to materials
3. A portfolio with completed assignments
4. Skills in working with professional programs and tools