19.08.26
#Activities and events
#News
SMM Course at the Academy for Heroes Has Come to an End
The SMM course at the Academy for Heroes has officially come to an end. This was not a course where participants simply listened to lectures and took notes.
Over the course of 2.5 months, veterans, veteran women, and their family members immersed themselves in real-world SMM work: developing strategies, creating content, producing Reels and videos, copywriting, advertising, and analytics.
One of the practical outcomes was the participants’ own video content — from developing an idea and writing a script to creating the finished product. More than 70 applications were received, and following interviews, 15 participants were selected. They then spent 2.5 months working on practical assignments, analyzing cases, and gaining hands-on experience with real-world projects.
The training took place at Sense Hub Lviv by Sense Bank, with FRESHPR practitioners Orest Vachkov and Markiian Vachkov sharing their expertise and experience. This course was about more than just SMM. It was an opportunity to gain practical skills, explore a new profession, and take another step toward professional development.
We thank everyone who made this training possible: the FRESHPR team, the Ukrainian Red Cross Society, Sense Bank, and, of course, our participants.
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